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(It's NOT) About Us

It’s actually, about all of you . . . but for those of you who want to know how we came to bring READ THE INGREDIENTS gluten-free protein bars to market, read on.

Learning to, not just READ THE INGREDIENTS, but to know what we were looking for in what we ate, inspired us to build our company. We wanted to share with others the access to the improved, energetic quality of life that we had discovered. We are certain that if you READ THE INGREDIENTS, and become aware of what you are eating, you too will realize improved energy, outlook, and focus. 

Our journey started with a thought; what we eat determines how we feel and how we perform in every aspect of life. A number of years ago when each of us noticed that our energy was waning and our performance in our respective sports was not reflecting the time and effort invested, we started examining what “nutrition” was all about. We learned at a fundamental level that the main objective of food is to make us feel nourished, stronger, and satisfied. Food is crucial in supporting our physical and mental wellbeing!

‘We’ are Bobbi Giudicelli (mother) and Michael Giudicelli (oldest of Bobbi’s 3 sons.) Bobbi raised Michael and his brothers in the early 80’s and 90’s and believed that she was feeding her family a healthy diet. Dinners included an animal protein, a starch and a vegetable. Lunches were what was available in the school/office cafeterias, and breakfasts and snacks were always on the go. “Grab a muffin/donut/waffle - get in the car, so we’re not late” for school, work, and the busy day ahead. Did anyone READ THE INGREDIENTS? 

As we journeyed toward a much healthier diet, we realized that we had to avoid processed foods . . . and there goes the convenience of “grab-and-go” meals and snacks. So, we set out to create recipes that are nutritionally rich and balanced, have very little sugar, taste delicious, and are convenient. With no preservatives and healthy ingredients, we have developed a bunch of recipes that we will roll out over the course of the next 12-18 months. Interested in learning more? You can get more information on the ingredients we use in our gluten-free protein bars on our ingredients page.

Our mission is simple: Eat Clean and Find what drives you in your day-to-day activities. Whether it is performing your best at work, getting that personal best in the gym or on the trail, or just being mentally alert to enjoy the company of family and friends, “Eating Clean, Finding your Energy, Living your Passion" is what is most important. We want every day to be the best it can be for you, and we are providing you with the right Fuel.

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