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Nov 4, 2022

Nutrient Dense Comfort Food

As someone who has adopted a WFPB lifestyle ( and given I have completely changed the way I eat in the past 10 years), I took pause and asked myself; ‘do I even have nostalgic foods (which are often our comfort foods)?’...  ...That’s when I realized, consciously or subconsciously, nostalgia has something to do with what flavors we make our Superloafs. While much healthier versions:

Oct 20, 2022

Does Eating a Whole-Food Plant-Based Diet Cure Food Addiction?

...I was all too familiar with these cravings and often felt completely out of control around certain foods. The cravings were so strong that at times I believed the food was talking to me. In reality, it was me talking to me, rationalizing why it was ok at the moment to eat unreasonable amounts of certain foods that were addictive. It was very noisy in my head when I was making food choices!...

Sep 22, 2022


Sometimes, I think we should have named Read The Ingredients 'BAD ASS FOODS.' To understand my thinking, let’s define Bad Ass: The dictionary definition includes phrases like “uncompromising”, “bold”, and “intimidating”. Our customers (and we) are certainly uncompromising in our commitment to our own health!

Sep 15, 2022

Protein: The Top 5 Things to Consider

As a competitive cyclist, I started paying closer attention to the foods I ate and the macronutrient composition of my meals. My thinking was that I was protein-deficient. No symptoms were pointing to this being an issue, but I was too busy listening to marketers, rather than doing the research myself. Turns out, even after I stopped eating meat or dairy products, I was still getting more than enough protein in my diet. The same could be true for you, too!

Sep 1, 2022

Packaged vs. Processed

There are differences among the thousands of different “bars” that are on the market, but what most of them have in common is that they are highly processed with sugar/sweeteners, stabilizers, and unhealthy ingredients. In other words they are the opposite of clean.

Aug 25, 2022

Progression by Subtraction

Have you thought about what habits you have that might be holding you back from your full potential? It doesn’t have to be a big one, just something small that, if changed, can move the needle forward?

Aug 18, 2022

The Behavior of Choosing What To Eat

If you feel like you are constantly challenged to stick to the promise you make to yourself to eat healthy, lose weight, or just take better care of yourself, there are things to consider about behavior around four different patterns of making food choices. Let’s discuss some of these.

Aug 11, 2022

Snacking Can Do A Body Good

Snacking is an important part of eating healthily. But that doesn’t give you carte blanche to grab whatever is labeled as snack food and assume it is OK to eat. Good snacking can accomplish a number of positive things; maintaining consistent blood sugar levels, maintaining energy levels, and preventing overeating to name just a few.

Aug 4, 2022

Lasting Positive Change

Unfortunately, as human beings we are hardwired for quick fixes. Lifestyle change doesn’t offer quick fixes, but what it does offer is much better overall health for the rest of our lives, and long-term solutions for the problems we think we are addressing by dieting.

Jul 28, 2022

You Can't Out Exercise a Bad Diet

Far too often, the main objective of working out is to look good. While commonly assumed that a physique that looks toned and fit is one of health, this is not necessarily the case. There is a lot going on inside your body that is far more reflective of your overall health than just your physical appearance. 

Jul 21, 2022

To Diet, Or Not To Diet

Most people who choose ‘to diet’ are looking to lose weight. And yet, very few of us know anyone who goes on a diet once and solves their weight problem. If this were the case the diet industry full of books, and specially made food, would not be the multi-billion-dollar business it is today. 

Jul 14, 2022

Macronutrients: Let's Put Them All Together

Protein, Fat, Carbohydrates. We’ve talked about each individually; now let’s put them all together. In this entry, we will discuss how much of each macronutrient you should be consuming and why there is not just one number that applies to everyone. Focusing on macronutrient ranges is as important for athletes as it is for non-athletes. The correct balance will effect your performance in life, as much as it will affect performance in competition (even if you are only competing against yourself!)
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